After more than a month of completing the primary survey with over 700 households in 63 residential groups from 22 wards of Hue city, the research project entitled “Biased Beliefs, Motivated Reasoning, and Consumer Valuation of Vegetable Labels in Vietnam” project carried out a follow-up survey in February and March 2023.
Approximately 600 participating households were interviewed via phone with questions that prompted them to recall the experiment associated and unassociated with their food safety beliefs.
In February, CKC presented Thua Thien Hue Province Association of Victims of Agent Orange with over VND 8 million, donated by participating households to support 16 disadvantaged families.
The research project is jointly implemented by the University of Göttingen (Germany), the University of California, Davis (USA), and CKC, aiming to explore consumers’ biased beliefs unpacking process in Hue City, Vietnam when presented with varying labelling schemes that communicate food safety information in vegetables retail markets. The research results are expected to be highlighted in a working paper and submitted for publication in a high-impact peer-reviewed journal by the end of 2023.


Vu Ngo

“Tam Giang – Cau Hai Lagoon: Folk Culture and Local Knowledge as a Resource for Community-based Ecotourism” is a bilingual book with a collection of community-shared knowledge on cultural values, heritage, and folk stories of the Tam Giang – Cau Hai lagoon. The Writer Le Vu Truong Giang, community researchers, and CKC team worked for nearly two years to collect valuable tangible and intangible cultural heritages, particularly gradually faded oral traditions and compiled this publication. The book copyright belongs to CKC.
The publication is within the “Sustainable Tourism Through Cultural Heritage at the Tam Giang – Cau Hai Lagoon” Project, which was implemented by CKC from 2020 to 2022. The Project aims to promote sustainable community-based ecotourism activities and preserve the value of local cultural identity.
Please access “Here” for a free digital copy of the book.
For further details about the Project, please access “Here“.
Vinh Tran
Tam Giang – Cau Hai Lagoon fascinates visitors with legends and folklore, embedded with unique cultural works, traditions, and customs passed down for generations. These special cultural features are presented in a brochure within the “Promoting cultural values and sustainable tourism in Tam Giang – Cau Hai lagoon” project, implemented from 2020 to 2022 by the Center for Development Research and Knowledge Co-creation (CKC).
The brochure is a short bilingual travel guide, providing a panorama of outstanding cultural features, exciting places, and engaging experience activities when visiting communities of Dien Hai, Quang Loi, Huong Phong, Phu An, and Loc Binh communes in the Tam Giang – Cau Hai lagoon. This brochure will be delivered to tourism agencies, organisations, and individuals for local tourism promotion as a communication product.


Brochure design: Tran Quang Vinh
Illustration: Phan Nguyen Bao Ngoc
Get a free digital version of the brochure at:
Vietnamese version: https://bit.ly/3DRRbSJ
English version: https://bit.ly/3YfFVry
For more information about the Project, please visit us at:
Website: https://bit.ly/3xaAMVA
Facebook: https://bit.ly/3xbniJs
LinkedIn: https://bit.ly/3XbCCAc
Khiem Tran
