This May, CKC is collaborating with nearly 20 vegetarian eateries and eco-friendly product businesses across Hue City to launch a communications campaign that promotes a plant-based diet – closely tied to environmental protection and sustainable living.

As part of this effort, CKC has designed and installed awareness posters at participating establishments to amplify messages of the project ‘Beyond Veganism: An Environmental Responsibility and a Sustainable Way of Living’ – an initiative led by CKC with support from The Vegan Society (UK).

We are also excited to introduce “Nành Nành” (Soy Bean), the project’s green ambassador! Nành Nành will guide us on a journey to discover delicious plant-based cuisine and eco-friendly products right in the heart of Hue.

Through this campaign, CKC aims to highlight that adopting a plant-based diet not only benefits personal health and spiritual well-being, but also helps reduce greenhouse gas emissions, protect the environment, and foster a more sustainable lifestyle for everyone.

Follow Nành Nành’s journey and join us in supporting local businesses that are making a positive impact on the environment in Hue!

Illustration: Ta Thi Thuy Linh